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Artificial intelligence

Unlocking Front Desk Sales Success – Insights from Our Conversation with Jerry Durham

Friendly female medical receptionist in navy scrubs answering a phone call at the front desk, with a professional and welcoming smile.

What separates a thriving orthopedic or physical therapy practice from one that struggles with patient conversions? The answer lies in measuring and optimizing front desk sales performance. We recently had an insightful conversation with Jerry Durham, CEO of The Client Experience Company, where we discussed the importance of tracking key…